Repost from https://blog.dnsimple.com/2018/12/why-use-bank/
Previously, we talked about why financial institutions partner with DNSimple to meet their .BANK domain hosting compliance needs in Why Financial Institutions Migrate their .BANK Domains to DNSimple.
In our second installment, we’ll go over why financial service providers – banks, investment firms, payment providers, and other verified financial institutions – should use a .BANK TLD. You’ll love the mix of branding, exclusivity, and security offered by a .BANK domain.
Internet users associate specific TLDs with expertise – .IO for technology companies, .INSURANCE for insurance providers, .EDU for schools, and .BANK for financial institutions. Using .BANK with your branch name provides a higher level of user confidence without needing to educate your audience, and the opportunity to brand yourself like never before.
It’s an exclusive name without exclusive costs. There’s also the added bonus of a premium domain name, and the security of multiple levels of verification. Using .BANK domains assures customers that their financial institutions are technically savvy, and serious about security, branding, and consumer trust.
In our previous post, we talked in detail about the security requirements. Let’s talk a little more about why those matter.
A .BANK domain has certain requirements to ensure security. Of course, you could have a similar security level with a .COM, but that doesn’t mean you can always trust them. A .BANK has to undergo verification, and providers can’t have a .BANK without this rigorous process. These technical requirements are mandatory to protect financial institutions and their customers, and by using .BANK, the registry guarantees the provider adopts these techniques. A .BANK domain is a win/win for financial institutions and their clients.
.BANK DNS management through DNSimple provides financial institutions with the tools for secure online communication and dissemination of information. You’ll have increased cyber security protection, a global AnyCast network with real time DDoS defense, multi-factor authentication, and SSL security certificates.
DNSimple makes it easy, and less intimidating to set up and manage .BANK domains. We take care of everything for you, so you can take care of your clients.
Ready to get started? Get in touch with our Sales Director, Andrew, and we’ll get you up and running.
Have more questions? Visit our .BANK hosting page, or take a look at our previous post.